Be a process oriented magician not goal oriented magician

amit kalantri blog

We have been taught and trained to set a goal for ourselves in order to be a successful in any profession. I won’t comment about other areas, but being a professional magician I can responsibly say that a magician should be process oriented and not goal oriented. Imagine at the current state of your preparedness you set a goal and start working towards it. In reality, you have limited the possibilities for yourself by setting a goal.

You can set a goal only on the basis of your present knowledge, skills, perception. You have not experienced all the scenarios in the business of magic. Even if you are a skilled magician you may have set ambitious goals like to be the most famous magician in the world. When you reach to it, you may realize that you could have been the most famous artist in the world leaving behind actors, singers, musicians etc had you taken some steps in the past.  But you missed those steps in the process, you kept your eyes only on the goal and now you are sad in spite of achieving your set goal.

Let’s say you want to grow oranges, orange is your goal. But is the orange going to appear by always thinking of oranges, no it won’t. To grow oranges you will need orange seed, soil, sunlight, manure, water etc. None of these raw things taste like orange but eventually they give you orange, this is also a magic. You take care of the process to grow orange and oranges will come.

Similarly, imagine you want be a professional magician, so your priority should be the process of being a skilled magician. You learn right sleights rightly, you research rightly, write right script, buy right props, you practice right, do right marketing. When the opportunity arrives you will give the best performance like a seasoned professional magician. You need absolutely devoted to the process and need not think about the goal.

Your ability to enhance your magic business is possible if you are undeniably committed to the process. Watch the people we call successful, look at their faces and you will be surprised to know that hardly anybody of them is joyful. They probably achieved the goal they set it for them, but now they realized it was a meager and insignificant goal so they disappointed. Those who couldn’t achieve even the small goals are frustrated because they avoided the process. What is the point of being a man of this kind.

When I just started into professional magic, I set the target of doing 50 shows in a year. To get my first ten shows it took little time. It seemed to me I will not be able to fetch 50 shows in that year. Then I realized, I was not making significant impact on the audience and also that I was not marketing myself enough. I changed some of my magic effects, I updated my scripts, I learned the sleights I was afraid to do  and I added more acting and drama to my performance etc. During this process change I had forgot about the target of 50 shows in that year. After I enhanced my process, my leads enhanced and I got more and more shows. At the end of year I had performed more than 100 shows in that year.

Initially as per my understanding I was good enough for 50 shows, but when I dedicated myself to the process of learning magic, I surpassed my own expectations. So don’t worry about result, target, goal. Just take care of the process and just like magic everything will fall into place.

– Amit Kalantri (Magician & Mentalist)

11 secret tricks for magician’s website to get more shows

A website can promote you throughout the year 365 days 24 hours which even you can’t do yourself for yourself. But only building a website is not enough, you must build a website that sells. Spending some money to have a quality website is not an expenditure, it is a lucrative investment. As a professional magician, your website will differ from other professions, your website should serve your business. You need not follow generic instructions of web design. Your website should be designed as per the user flow of your potential clients. Following are the proven tips for magician’s website.

website

 1) Your intro should be on the homepage
In magic, you are selling yourself and not some other product. There is no point in having a home page with some photos and videos and a separate page for “About me”. Don’t cause trouble for clients by asking them to go to another page to read about you.

2) Write about why the client should hire you?
In your introduction, there should be at least one paragraph explaining why the client should hire you. This content must be written like “marketing copy” content. This content must make your skills saleable.

3) Your contact details should be visible all the time – Call to Action
Many websites have a separate page for contact, but in case of magician’s website, contact information should be available on all pages. So you either put it on a header, footer or sidebar. Also don’t just write label like “Contact” write a label which inspires action from clients like “Call Now”, “Contact here”, “To book the show email us here” etc.

4) Photos are better than words
Photos make your site comes to life. Shortlist some good, high-quality photos and post them on your website. Most of your photos should be of your actual performance with the audience in the frame and it must capture audience’s expressions. Keep solo photos for your Instagram account maybe but for website keep solo photos to a minimum.

5) Videos are better than photos
Have the trailer showreel of your best magic tricks on the home page of your website. But also have some more organic videos of your actual performances on a separate page. A trailer will hold the visitor on your website but to make him contact you a client would want to see some full performance of your magic tricks, make sure you give it to them.

6) Video testimonials
Video testimonials are much more authentic than written testimonials. Especially if you have few video testimonials from a celebrity it will make a far greater impact. Visitors cannot question the legitimacy of video testimonials because they see a real person appreciating your performance on record.

7) List of clientele
Ultimately every magician wants to perform for corporate clients as corporate clients pay better. But closing a corporate deal is tricky because they think their reputation is at stake. Corporate feel comfortable with an experienced artist, so why not flaunt your previous clients showing them that you are an expert magician and have been performing for even bigger clients than them.

8) Media Coverage
If you have been covered by newspapers, news websites, magazines, tabloids put the photo clippings on your website. Try to get some media coverage even if you have to offer a show at free of cost. Media still considered as an authentic source, if media says you are a great magician, then people say you are a great magician.

9) Update your website
Don’t keep your website idle for a long time. Keep updating it with latest photos, videos, your upcoming events. Imagine one year back you had posted a video of your best magic trick, but a year later you learn a new trick which you now hold it as your best trick. So your latest best trick should be on your website to impress the clients.

10) Social media integration
Your website must have the direct links to your Facebook page, Twitter, LinkedIn profile etc. Some of your website visitors will also visit your social media pages and if they like your social media pages they may start sharing it, which might fetch you some more clients.

11) Sooner the better
To start your website don’t wait for having all above things in place. Some of these things like having a video trailer might take considerable time. Make your website live with some basic information, some photos and then keep improving and updating it. The sooner you are on the inter-web better are the chances of you getting found through search engines.

– Amit Kalantri (Magician & Mentalist)