A website can promote you throughout the year 365 days 24 hours which even you can’t do yourself for yourself. But only building a website is not enough, you must build a website that sells. Spending some money to have a quality website is not an expenditure, it is a lucrative investment. As a professional magician, your website will differ from other professions, your website should serve your business. You need not follow generic instructions of web design. Your website should be designed as per the user flow of your potential clients. Following are the proven tips for magician’s website.
1) Your intro should be on the homepage
In magic, you are selling yourself and not some other product. There is no point in having a home page with some photos and videos and a separate page for “About me”. Don’t cause trouble for clients by asking them to go to another page to read about you.
2) Write about why the client should hire you?
In your introduction, there should be at least one paragraph explaining why the client should hire you. This content must be written like “marketing copy” content. This content must make your skills saleable.
3) Your contact details should be visible all the time – Call to Action
Many websites have a separate page for contact, but in case of magician’s website, contact information should be available on all pages. So you either put it on a header, footer or sidebar. Also don’t just write label like “Contact” write a label which inspires action from clients like “Call Now”, “Contact here”, “To book the show email us here” etc.
4) Photos are better than words
Photos make your site comes to life. Shortlist some good, high-quality photos and post them on your website. Most of your photos should be of your actual performance with the audience in the frame and it must capture audience’s expressions. Keep solo photos for your Instagram account maybe but for website keep solo photos to a minimum.
5) Videos are better than photos
Have the trailer showreel of your best magic tricks on the home page of your website. But also have some more organic videos of your actual performances on a separate page. A trailer will hold the visitor on your website but to make him contact you a client would want to see some full performance of your magic tricks, make sure you give it to them.
6) Video testimonials
Video testimonials are much more authentic than written testimonials. Especially if you have few video testimonials from a celebrity it will make a far greater impact. Visitors cannot question the legitimacy of video testimonials because they see a real person appreciating your performance on record.
7) List of clientele
Ultimately every magician wants to perform for corporate clients as corporate clients pay better. But closing a corporate deal is tricky because they think their reputation is at stake. Corporate feel comfortable with an experienced artist, so why not flaunt your previous clients showing them that you are an expert magician and have been performing for even bigger clients than them.
8) Media Coverage
If you have been covered by newspapers, news websites, magazines, tabloids put the photo clippings on your website. Try to get some media coverage even if you have to offer a show at free of cost. Media still considered as an authentic source, if media says you are a great magician, then people say you are a great magician.
9) Update your website
Don’t keep your website idle for a long time. Keep updating it with latest photos, videos, your upcoming events. Imagine one year back you had posted a video of your best magic trick, but a year later you learn a new trick which you now hold it as your best trick. So your latest best trick should be on your website to impress the clients.
10) Social media integration
Your website must have the direct links to your Facebook page, Twitter, LinkedIn profile etc. Some of your website visitors will also visit your social media pages and if they like your social media pages they may start sharing it, which might fetch you some more clients.
11) Sooner the better
To start your website don’t wait for having all above things in place. Some of these things like having a video trailer might take considerable time. Make your website live with some basic information, some photos and then keep improving and updating it. The sooner you are on the inter-web better are the chances of you getting found through search engines.
– Amit Kalantri (Magician & Mentalist)
I’ve thought a lot about what you wrote regarding magicians having a separate About page.
In fact I removed my own About page. But then I eventually put it back.
However, I have a lot of “about me” material on my home page. The About page has more of a history of me.
For magicians–maybe for all entertainers–the About page is usually the second most frequented page on the website, after the home page. Your solution of having the About section right on the home page is something I haven’t yet decided on. Maybe I need to A/B test it.
I love your blog.