Be a process oriented magician not goal oriented magician

amit kalantri blog

We have been taught and trained to set a goal for ourselves in order to be a successful in any profession. I won’t comment about other areas, but being a professional magician I can responsibly say that a magician should be process oriented and not goal oriented. Imagine at the current state of your preparedness you set a goal and start working towards it. In reality, you have limited the possibilities for yourself by setting a goal.

You can set a goal only on the basis of your present knowledge, skills, perception. You have not experienced all the scenarios in the business of magic. Even if you are a skilled magician you may have set ambitious goals like to be the most famous magician in the world. When you reach to it, you may realize that you could have been the most famous artist in the world leaving behind actors, singers, musicians etc had you taken some steps in the past.  But you missed those steps in the process, you kept your eyes only on the goal and now you are sad in spite of achieving your set goal.

Let’s say you want to grow oranges, orange is your goal. But is the orange going to appear by always thinking of oranges, no it won’t. To grow oranges you will need orange seed, soil, sunlight, manure, water etc. None of these raw things taste like orange but eventually they give you orange, this is also a magic. You take care of the process to grow orange and oranges will come.

Similarly, imagine you want be a professional magician, so your priority should be the process of being a skilled magician. You learn right sleights rightly, you research rightly, write right script, buy right props, you practice right, do right marketing. When the opportunity arrives you will give the best performance like a seasoned professional magician. You need absolutely devoted to the process and need not think about the goal.

Your ability to enhance your magic business is possible if you are undeniably committed to the process. Watch the people we call successful, look at their faces and you will be surprised to know that hardly anybody of them is joyful. They probably achieved the goal they set it for them, but now they realized it was a meager and insignificant goal so they disappointed. Those who couldn’t achieve even the small goals are frustrated because they avoided the process. What is the point of being a man of this kind.

When I just started into professional magic, I set the target of doing 50 shows in a year. To get my first ten shows it took little time. It seemed to me I will not be able to fetch 50 shows in that year. Then I realized, I was not making significant impact on the audience and also that I was not marketing myself enough. I changed some of my magic effects, I updated my scripts, I learned the sleights I was afraid to do  and I added more acting and drama to my performance etc. During this process change I had forgot about the target of 50 shows in that year. After I enhanced my process, my leads enhanced and I got more and more shows. At the end of year I had performed more than 100 shows in that year.

Initially as per my understanding I was good enough for 50 shows, but when I dedicated myself to the process of learning magic, I surpassed my own expectations. So don’t worry about result, target, goal. Just take care of the process and just like magic everything will fall into place.

– Amit Kalantri (Magician & Mentalist)

7 most frequently asked questions (FAQs) about mentalism

mentalism

1) Is mentalism real, can mentalist really the mind?
No mentalism is not real, most of it is a bunch of great sleight of hand, misdirection and psychological tricks just like magic tricks. It’s not possible to truly read the mind of others accurately at all times.

2) Difference between magic and mentalism?
Mentalism is an extended version of magic. Magic and mentalism are closely related. It is not possible to learn mentalism without knowing techniques of magic. A good mentalist is also a good magician.

3) Is mentalism complex and difficult to learn?
No, it’s not. In fact, the art of mentalism is easy to learn as compared to the art of magic. To be a good magician you need to spend considerable time mastering the art of misdirection and sleight of hand. But to be a good mentalist you need to know basic magic techniques.

4) What does mentalism consist of?
Mentalism consists of various types of performances like mind reading, mind control, hypnosis, telepathy, clairvoyance, divination, predictions, psychokinesis, mediumship, memory feats, deduction, and rapid mathematics.

5) Do all the types of performances need be learned to be a mentalist?
No, it’s not required to know and perform all above performances. In a mentalism show, most of the performances are of mind reading, mind control, predictions.

6) What are the advantages of learning mentalism?
Entertain and impress people using mentalism routines
Develop your presentation and showmanship skills
Understand how other people think
It boosts self-confidence, dexterity and develop lateral thinking
Enhance social skills, you become the center of attraction in social gatherings

7) Is there professional coaching available to learn mentalism in India?
Yes, you can join “Beautiful Minds” professional mentalism classes run by magician and mentalist Amit Kalantri in Pune (India) to learn the art of mentalism.

– Amit Kalantri (Magician & Mentalist)

10 clever and powerful marketing ideas for magicians

Henry Ford said, “Stopping marketing to save money is like stopping your watch to save time”. Anybody who wishes to earn money cannot avoid marketing. If you avoid marketing, money will avoid you. If your marketing is unconventional then it brings better results faster. Following are some rare and unique ideas for magicians to market themselves and gather more shows.

marketing

1) Always carry business cards
Always carry your business cards whenever you step out. You don’t know when an unexpected client has the requirement for a magician. Leave your card behind in a restaurant, on your bus sit, movie theatre sit. Magician’s card is not something they can ignore.

2) Put on a t-shirt with text you are a magician
Buy a t-shirt or a jacket and on back of it get a text printed which conveys that you are a magician. Like, “I am a magician”, “Do you want to see a magic trick?” etc. Put on a t-shirt as much as possible and people will certainly notice it. Do the same thing for your car and print your information on the back windshield.

3) Show a magic tricks in public places
If you are prepared and conditions are right around you in a public place, start performing magic tricks for strangers. Gradually more and more people will stop and take a look at your magic tricks.

4) Perform newsworthy stunts
If you want extensive publicity in no time, perform magic stunts like blindfold car or bike drive, impossible escape, walking on water, next day headline prediction, making the statue of liberty disappear etc. These events to be planned in advance if you successfully deliver it the results are massive.

5) Give business cards to even children
Most of the magicians avoid giving business cards to children they generally hand it over to parents. Their parents will take the card but they might forget or misplace it but for children a magician is a hero, they will preserve your card like a gift and when child’s family need a magician, the children will instantly produce your card.

6) Do “catch me if you can” type of shows
If you are an expert magician who can fool even magicians, then arrange a show where you challenge the audience to catch your trick. If they catch your trick give away the reward. People quickly share the news of these kinds of shows.

7) Do some free shows
Volunteer to perform for orphanages, old age homes free of cost. But you ask them that you also want to invite some more people to your show. Market your free show as much as you can and get maximum people to watch it.

8) Use your circle of influence
With the availability of social media, we can easily build a working friendship with maximum people. Tell all your friends and relatives that you are a professional magician. Also, try if they have seen at least one of your magic tricks which influenced them. If they see someone need a magician they must voluntarily suggest and recommend your name.

9) Collect and use customer database. 
Email, send a text message or send a postcard to your old clients. Send the communication few days before the same date they hired you in previous years. They might have a recurring requirement for a magician. They would love your professionalism and if they had liked your show in the past,  they certainly call you again.

10) Viral videos
Research and learn an impossible, mind-blowing magic trick. The performance time of this trick should be short but it must create a jaw-dropping impact on the viewers. Record the performance of this trick and post it on social media. If the trick is truly a great trick, people will share it and soon it will get viral and you might earn a million views giving you quick publicity.

– Amit Kalantri (Magician & Mentalist)

Why magicians must refer and recommend other magicians?

A magician’s competitor is not another magician but other artists like dancers, stand up comedian, mimicry artist, singers, juggler etc. In India when people hear about a magician, they imagine an old man in shining colorful clothes with a hat on his head performing old and traditional magic tricks. Most of the Indians don’t even know that art of magic has advanced to some unimaginable level. They don’t know that many youngsters are professionally doing a modern magic show. They are even more ignorant about the art of mentalism which is a very unique addition to magic shows.

Business Communication Duplicate model

Magicians shouldn’t behave like archers who always pursue to find out who is better. But magic is not like archery there is no such thing as best magician in the world. Anyone who loves magic shows would want to see the magic shows of different magicians. If you frequently go to Las Vegas would you see David Copperfield’s show every time? I don’t think so, sometime you might go for Penn & Teller’s show, isn’t it? Magicians shouldn’t be envious and competitive towards each other because “being the best” is not the goal of a magician “being unique” should be the goal. Following are some strong reasons why magicians must help each other for mutual benefit.

To establish art of magic as mainstream entertainment:
A magic show is still not considered as a mainstream entertainment, in spite of the fact that it is a suitable option for all kinds of social and corporate events. If you are not available for a magic show because of prior booking, you can give the client reference of another magician who is available. If the client gets another magician he will continue to plan to have a magic show for the event instead of looking for some other entertainment option. Naturally, if more magicians make more magic shows happen, people will start treating it as mainstream entertainment and ultimately there will be more inquiries for magic shows.

To prevent clients from going to amateur magicians:
Let’s assume that client is determined to have a magic show for their event. He calls you but you are not available because of some other show. You know a magician who is as good as you but you don’t recommend that magician to the client. Now, the client will search for other magicians from various sources and eventually he will find one. Now, the magician who performs for the client is an amateur, he doesn’t create the impact which a magician suppose to create. The amateur magician has not only spoiled his show but he has damaged the reputation of the art of magic and in the future, the same client may not opt for the magic show again.

People want to try different magicians:
You can perform for the same client two or three times but they would like to try a new magician fourth time before they hire you once again in the future. So even if you recommend other good magicians to the client first time, they might call him two or three times, but fourth time they would want some other magician which could be you.

More business for everybody:
Even if you are a magician, you cannot perform at two places at same time. If you are already booked for another show, you can give the lead to other magician and you can charge some fees from the magician, let’s say 10-20%  of the deal amount and if the deal gets closed, you earn extra 10-20% without even performing.

Referral is contagious:
There will be a day when you would want to perform and make some money but you don’t have any lead. But, magically some other magician to whom you have recommended to clients in the past recommends you and you get the show, wouldn’t that would be cool? If you refer other magicians in your unavailability they would want to return the favor in their unavailability by referring you and that will build more business for you.

– Amit Kalantri (Magician and Mentalist)

Killer “In spectator’s hands” magic tricks

There are all kinds of magic tricks but a magic trick whose climax takes place in the hands of spectator adds considerable more value to the entertainment. This kind of magic makes the audience believe in real magic because it looks free of sleight of hands as they were the one controlling the trick. Magic in spectator’s hands is particularly effective in street magic. As a professional magician, you must know as many tricks taking place in spectator’s hands and must perform at least one in your performance.

best magician

1) Sponge balls to spectator’s hands
2) Aces transportation
3) Ashes on their hands
4) Bill to spectator’s wallet
5) Las Vegas Leaper
6) Cards Across
7) Spectator’s watch stop
8) Paper to hat
9) Starcle
10) Do As I Do effects

– Amit Kalantri (Magician & Mentalist)

How to make people remember magician’s name?

After your show, a man comes and congratulate you for an amazing show. Then he mentions he had seen a magic show before who was good and unique like you, but he can not recall the name of that magician. You say thank you and give smile to the man but in your heart, you feel why he did not remember the name of the magician.

Truth is most of the people after enjoying your show remember your tricks but not your name. With the presence of social media, correct mention of our name leads to search of your name on the internet and it may fetch you the next show. Following are some of the ideas you can use to maximise the number of people who would retain your name.

backdrop.jpg

1) Put a backdrop with your name and photograph
2) Ask your clients to spread the news of your magic show
3) Ask the anchor/emcee to mention your name during your introduction few times
4) When you come to the stage introduce yourself by saying your name couple of times impactfully
5) During your show tell a story about your life where you say something like people would ask you, Hey Amit can you show me a magic trick?
6) Repeat your name, your website, your Facebook page address while you close the show.
7) Give away as many business cards as possible
8) If you can reveal your name through a magic trick it makes a great impression on people
9) If your first name is very common, ask for a volunteer with the same name as yours for one of the trick.

-Amit Kalantri (Magician and Mentalist)

 

 

What clients look for before hiring a magician?

Getting a magic show is not a complete success for a magician, getting more shows from the previous show is the real success. There is no better marketing and sales technique than your own performance. But apart from your professional and immaculate magic skills, there are several things clients look in a magician. These things will affect the number of inquiries and bookings you will get in the future.

professionalism

1) Quality of magic tricks and routines – Perform some original and unique routines
2) Professionalism of a magician with prior communication
3) Work experience as a full-time magician
4) Style and aura of the magician
5) Interaction of the magician with the crowd
6) Costume of the magician
7) Cost of your magic show
8) Punctuality of a magician
9) Time management of magic tricks
10) Adding extra value to the event in terms of humor, extra time, special magic effect
11) Right closure of the deal with your client
– Amit Kalantri (Magician & Mentalist)

List of people who hires magicians?

The art of magic is not a usual and regular type of entertainment. Having a magic show at your event is straight away making your event a special one. Being a very unique art, magicians get hired by limited entities, but there are plenty of opportunities for magicians who can get the paid shows from following entities.

1) Restaurant and Resort Owners
2) Amusements Parks/ Theme Parks
3) Tourist cruise ships
4) Travel agencies
5) Event managers for all kinds of social and corporate events
6) NGOs, Charity Organizations
7) Talent Agencies/Talent Managers
8) Social Clubs
9) Summer Camp Organizers
10) Schools
11) Retirement Homes/ Old age homes
12) Theatre groups
13) Filmmakers
14) Toy shop owners/ Toy Libraries
15) Activity Centers

– Amit Kalantri (Magician & Mentalist)

Awesome tips- How to practice magic tricks and become a pro magician

As a professional magician have the of knowledge maximum tricks possible but you need not practice all of them. Sensibly choose the effects which would suit the audience you going to perform for. As a magician, you may love particular magic trick but it may not necessarily impact the audience. A magic trick should be performed like a pro salesman sales the product.

1) Divide a magic routine into small pieces, practice in pieces and then integrate all pieces to practice full routine
2) Practice in front of mirror, be a spectator of your own performance
3) Record your practice videos, watch them and improve your sleights, script and voice tone
4) Practice with exact script/patter you are going to use
5) First practice the effect as performed by expert magicians and then practice your version
6) First decide if you really wish to learn a particular trick, then practice till perfection, do not leave the trick in a middle way because it taking a long time
7) First perform for family, then friends and then strangers
8) Practice in front of your magician friends, ask for their feedback
9) Wherever possible, in place of cell phone, hold the deck of cards in your hand, practice moves like palming, one hand cut etc
10) In place of carrying an empty hand, palm a coin, practice classic palm, finger palm, thumb palm etc
11) Practice when you cannot perform, for example, when traveling by train, flight or waiting at a restaurant or in public place
12) When practicing magic, stay focused- avoid cell phones, television, the presence of people around. Give quality time to your practice.
13) Do not buy a new magic trick or a prop unless you get good at the previous magic trick you bought
14) Get rid of the magic props you don’t need anymore, declutter your collection to save your time.

– Amit Kalantri (Magician and Mentalist)

Proven tips to approach strangers and perform magic

Depending upon the venue, audience and event following are some of the tested tips to approach strangers and get their permission to perform magic tricks. You need to ensure that they allow you to perform more than one magic trick.

strangers

1) Approach a group of adults with their kids. If you ask them if their son or daughter want to see magic, they will mostly agree. Perform one or two tricks which would impress kids as well as adults and then if you perform your best effects for adults they would enjoy your presence.

2) Go to a group of young people like college students, young couples. Nicely ask them “Hey guys, I am a magician and if you are not busy, would you like to see some different kind of magic?”.

3) Make sure when you perform for the first group, their applause reaches to other groups. This establishes your presence and the applause from the first group signifies that you have been doing something wonderful.

4) Sometimes you can ask a host to introduce you to the group. The guests will never turn down the host.

5) If you are going to perform for a group containing both boys and girls, do not talk to the girl first, talk to the guys first. They shouldn’t feel you came e to impress the girls.

6) Don’t start with a magic trick where you have to borrow their money, ring, mobile etc. They should feel comfortable with you before you use their things.

7) Avoid those groups which are in deep discussion with each other. They are probably discussing something more personal and important than a magic trick.

8) Observe the body language of people. Don’t go to people who are in a pensive mood, people who are talking or chatting over the phone. But approach those people who seem to be getting bored in the party.

9) While performing for strangers in street or table hopping magic do not use long scripts or wordy patter. Keep it short and direct. Impress them with your magic and not with your mouth.

– Amit Kalantri (Magician & Mentalist)

Rules every magician should follow

Being a magician is more than just performing some amazing magic tricks, it’s a responsibility. Especially if you are a respected personality in this field. Being a magician and mentalist I have seen people coming to me asking for a solution to their problems. Sometimes the art of magic is not taken seriously by others, but a good magician will always get the attention he deserves. Below is the list of proven rules in the field of magic. No matter if you are a beginner, amateur or expert magician you should follow this code. All the best magicians in the world follow almost all the below rules.

  1. Never share your secret with layman
  2. Don’t share the secret of your original effect with fellow magicians for some time
  3. Never repeat your trick for the same audience
  4. Perform only in suitable environment
  5. Never challenge the audience to catch your trick
  6. Always carry at least one trick with you
  7. Don’t misuse your magic skills
  8. Be original while performing, have your own style
  9. Talk to other magicians and learn from their experiences.
  10. Try to give credits to the original inventor of the trick
  11. Don’t buy pirated materials. Buy the secrets from authorised entities
  12. Never stop practising and practice to perfection

-Amit Kalantri (Magician and Mentalist)

Top Books to Learn Mentalism

Achieve mastery in mentalism by standing on the shoulders of the giants. No video tutorial will cover all the details of a book. If you want to be a real professional in mentalism you must read these books. Videos will teach you something, books will teach you everything. The art is in the details and the details are in the books. Following are some of the best books by the best mentalists in the world.

  1. 13 Steps to Mentalism by Tony Corinda
  2. Practical Mental Magic by Ted Anneman
  3. Mind, myth and Magick by T.A.Waters
  4. Psychological Subtleties by Banachek
  5. Naked Mentalism by Jon Thompson
  6. Theater Of The Mind by Barry Richardson
  7. The Artful Mentalism of Bob Cassidy
  8. Prism by Max Maven
  9. Mind Mysteries by Richard Osterlind
  10. Fundamentals of Professional Mentalism by Bob Cassidy

-Amit Kalantri (Magician and Mentalist)

 

Strong Mentalism Effects With Playing Cards

A deck of playing cards is a relevant prop in the art of mentalism. Only “Pick a card” type of effects is a cliche to the laymen. If you find out their chosen card by sleight of hand, that is not a very big deal to them. But if you verbally tell them what card they chose, thought or saw, it blows their mind. So without any further doubts, do use playing cards in mentalism. Refer below list of strong mentalism tricks with playing cards. Some of following effects are also used for magic. Change your script and presentation accordingly to make it a mentalism effect.

  1. Invisible Deck
  2. Tossed Out Deck
  3. Do As I Do
  4. Kollosal Killer
  5. Out of this world
  6. Any card at any number
  7. Missing card illusion
  8. SPECTRI by T.A.Waters
  9. Four Sided Triangle by Max Maven
  10. Mind Power Deck
  11. RADAR Deck by Richard Osterlind
  12. Card Calling
  13. 5-star miracle
  14. 3 of diamond mental force
  15. Gemini Twins

-Amit Kalantri (Magician and Mentalist)

 

Top 10 magic quotes for magicians

1) “No matter how many times audience has already applauded, the sound of their applause will get louder with the better quality of your magic effect.” – Amit Kalantri

2)  “A bad magician never gets good props.” – Amit Kalantri

3) “A magician with decreasing practice will give defective performance.” – Amit Kalantri

4) “As a general rule, in the world of magic, the most successful magician is the one who has enough patience to keep the secrets of his original magic effects.” – Amit Kalantri

5) “Give royal treatment to your original magic effects, because one of the effects might make you the king of magic.” – Amit Kalantri

6) “In the art of magic be quick of sleight and slow of climax.” – Amit Kalantri

7) “A magician reveals himself not only by the magic he presents but also by the respect and entertainment he gives to his audience.” – Amit Kalantri

8) “First rate magician perform first rate magic effects, second rate magician performs third rate magic effects.” – Amit Kalantri

9) “A Magician must be the best storyteller in the world.” – Amit Kalantri

10) “A magician must always value his magic effects more than himself, because after few years audience may not remember his name but they will remember his magic effect.” – Amit Kalantri

– By Amit Kalantri